This weekend, while catching up on my football, I saw some new AT&T commercials with Luke Wilson in them. Maybe it’s that I really like it, but I really like these commercials. I like his voice. I love how he’s throwing postcards all over the map. That makes me sounds obsessed with him, but I promise I’m not. I just think the commercial is cute. It’s actually 2 commercials. The way I saw them was one was played, then some other commercial, then the second.
However cute, these commercials don’t change my dislike for AT&T. Verizon, AT&T and Sprint probably all have equivalent coverage across the country. It doesn’t change the fact that here in NYC, people with AT&T constantly drop calls, don’t get texts or voicemails and generally have problems getting phone coverage. I’m sure having the iPhone is great and all, but at the end of the day, it’s a phone. My cell is my only phone, and if it doesn’t function as what, we’ve got some problems.
It seems to me that this year there has been a delay in the over the top amount of Christmas ads that you see after Halloween, but before Black Friday. I don’t know if it is a product of the Recession or what, but I feel like usually at this time of year, you see a majority of ads on tv that are for something you should buy someone for Christmas. That doesn’t feel like the case to me this year.
I also feel like this is something I should have some insight into, but I don’t work on CPG or Electronics, so I can’t really speak intelligently about whether budgets are down.
I’m not complaining, I’m just saying, it’s weird that I don’t feel like I’m seeing a lot of Christmas stuff yet this year. And typically the more I see the more in the Christmas spirit I get. It doesn’t feel like November to me at all. It still feels like October. Some of that also has to do with the fact that it has been unreasonably nice here on the weekends (for November). At this time last year I was listening to Amy Grant sing Christmas carols all day via my Pandora. This year I don’t even like the thought of Amy Grant yet. I completed my first Christmas present this weekend, but it feels like I’m starting too early…although, I know truthfully, I’m starting a little late.
I blame the weather and the lack of ads. I’m going to need to do something soon to get me feeling like it’s going to be Christmas soon.
About a week ago I received an invite from a vendor I am working with to go to Sea Island, GA. With a guest. Completely on them. It looks beautiful and sounds so amazing. I wish my conscience thought the felt the same way. All I can imagine when I try to think about saying yes, is sitting in my advertising ethics class in college and I just can’t bring myself to RSVP. I wish I felt ok about going, I’m sure the weekend would be so fun!
Today on my walk to work I saw a JCPenny Street Team just outside Times Sq (or in it depending on what you consider Times Sq) near my office. I really have no idea what they were doing because it was 9am and I was going to work. I did, however, stop to take a pic because I thought it was interesting.
Then, a few minutes ago while perusing facebook I noticed a JCPenny ad on the right side of my screen. They’re totally following me! I’m sure their audience is women, but I wonder what age range. I always feel like their ads are directed at like 18-24, which I don’t fall into. I wonder if I’m a nice to have or their actual target. Well, now that I’m thinking about it, I have to be in their target since facebook is so hyper targeted to what people have in their profiles. It’s interesting.
I’m going to do something I set out to do on here 3 years ago, but never really do. I’m going to talk about advertising!
This morning I went to dictionary.com to make sure I was using a word correctly and found a takeover. I’ve never seen a dictionary.com takeover and I love this! Check it out:
When I saw it I didn’t immediately think: Bam! That’s an ad! Instead I thought, wow, they changed their layout – and it looks gooood. Then I noticed the copy. Then I thought: What a sweet idea! That looks awesome!
So, Prius media buying and creative teams – I salute you. Well done!
So I really like this commercial for the new Blackberry Pearl flip phone. It’s cute. Has the same attitude as the AT&T Rollover Minutes commercials, which I also really like. Sarcastic and playful. Makes me smile.
My portfolio partner and another student from my program in grad school created this and it rocks! It had to have taken so long…and the multi-eyed chick is so cute!
